The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Trend and design partnerships are one of the most powerful opportunities being leveraged by brands to market products to people cutting edge trendsetters and influencers that strongly follow – and lead – today’s fashion developments. fashion

Fashion partnerships bring about an increased image and an overall sense of development and hipness to the rand name. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer excitement. In fact, fashion, like music, is globally one of the most popular categories in conditions of online consumer interest as it too transcends culture and breaks down limitations. 

No longer are fashion events and content limited to fashion brands – today you see brands of all sorts leveraging fashion, ranging from title-owning Mercedes Fashion Week, Subway’s catwalk dress made out of wrappers, Mo? t & Chandon on the Glowing Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television set series Project Catwalk.

A way initiative has the ability to lift the rand name and provide the perception of appearing out-of-the box and cutting advantage to consumers. It is crucial to remember that there should be a rhyme or cause of the partnership. Simply by looking essentially fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will bring about success for both the brand and the partner when identifying the common surface in messaging.

For smart brands and marketers of all types, opportunities are available at a variety of cost levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive sociable media conversations. Brands not anymore need to go to Paris to find success with fashion, and almost any brand can make a successful and sales-impacting organic and natural partnership through one of these four programs.

– Partnering With Vogue Events

Fashion event opportunities exist with mass incidents, including the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are usually just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion several weeks saved in cities all over the world, the most significant in the Circumstance. S. being New You are able to Fashion Week and Mis Angeles Fashion Week kept twice a year, in February and September. Included as well in the fashion event category are fashion designer showcases kept at locations year game or celebrity driven prize shows where the red carpet is often the highlight of the night time.

Trend events provide immense traffic and engagement in sociable media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Trend Week 2013, there were 100, 000 related Twits and Instagram shared by more than 33, 500 unique users. On average, the top NYFW brand photographs made 37, 448 interactions per photo, almost all of which were product-driven. Advertising campaigns are really effective when they take put in place real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

Leave a Reply

Your email address will not be published. Required fields are marked *